During the Milan Design Week, we created an engaging soundsorial journey for Maison de Champagne Krug, the ‘Krug Studio’.
Inside the pop up located in the Four Seasons Hotel, people could discover more about Krug Grande Cuvée 170ème Èdition, an emotional voyage through an immersive experience with the aim of exploring this new Edition of Grand Cuvée. Absorbed in the magic silence of this magnificent garden in the middle of the city, an elegant soundproof lounge was created. The music experience, which lasts 15 minutes, has been created by the talented composer and Krug lover Ozark Henry, who explores the creation act of Krug Grande Cuvée 170ème Édition. The tasting, combined with the performance, becomes a unique experience in which the taste of the cuvée meets melodies that trace its genesis, symbolically merging senses and emotions.