The Airline Agency

Sephora Loves Rare Beauty

Activity 
Event with location  

Request 

Sephora hosted a cocktail party introducing Selena Gomez and her new make up brand: Rare Beauty.

The Project 

The party took place in Milan, in the beautiful and classy outdoor space of Garden Senato. 

A dedicated part of the location was reserved for interviews and meet and greet with Selena, who shared her beauty secrets with the 150 guests that attended the party. All the guests were selected from top Influencers, celebrities and representatives of international press. 

After the private event, Selena left in order to reach the Sephora flagship store of Corso Vittorio Emanuele to meet her fans.



 

 

 

 

150

GUESTS

+ 400

FANS

HUGE REACH

ON SOCIAL MEDIA

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