Fao Schwarz - Milan's Return To Wonder
Activity
Opening
The Request
A playful and magical wave embraced the city of Milan to greet FAO Schwarz, the marvelous toys store all the kids dream of.
The Project
The strategic plan, included several tools and touch-points to let Milan returns to wonder.
10 days of domination including green stencil, the wonder bike, iconic gigantic soldier on the street, artistic performances.
