Nespresso x Chiara Ferragni Cafè
Activity
Event With Location
Request
Nespresso Temporary Cafè for Chiara Ferragni Café project, which combines design, Italian lifestyle and attention to the environment and local culture.
The project
We developed the creative concept of the pop up, transforming the iconic Piazza del Carmine in Milan into a real international hub for coffee lovers, in collaboration with God Save The Food. An integrated project between off line and on line, with attention to the smallest details, recognizable and easily Instagrammable, which blends with the Milanese lifestyle without forgetting the attention to the environment: the entire square has been customized with dedicated furniture, which integrates planters filled with a particular soil obtained from the waste of capsules and used as fertilizer for rice fields.
