Polli 150 Anni
Activity
Ambient Marketing
The Request
The Airline designed and produced ‘L’ORTO IN CITTA di POLLI’ to celebrate the company’s 150th anniversary.
The Project
Polli decided to do so, dedicating it to Milan and its urban citizens the reality of a vegetable garden. From 1 to 9 October 2022 in Piazza XXV Aprile.
A place dedicated to Milan where it was possible to discover the company’s values: a time to taste the products, test their quality, have fun together, through debates and workshops with exceptional partners.
On 30 September, an exclusive selection of guests were given the opportunity to discover a preview of Polli’s Italian vegetable garden and spend a day together in a Milan of excellence. The pivotal point of the day was the round table ‘What are the challenges for agribusiness? Industry and Distribution in comparison’: an opportunity to give the sector space to tell its story, with the intervention of leading speakers in the food sector.
